Today, there are more mature and well-established marketing channels for divorce attorneys to generate more lean and maintain consistency with the clients. One of the marketing channels that have been quite effective in the last couple of years is Google Ads.
Google Ads is now one of the most effective sources of generating high-quality leads through Family Law Marketing campaigns. The key factor that makes Google Ads one of the most practiced marketing strategies is that it allows law firms to achieve results quickly and cost-effectively.
This article will discuss all Google Ads and how they can be used by divorce and family lawyers to generate more leads for theory business.
Google Ads ForDivorce Attorneys
You might know it, but Google is one of the biggest platforms to market your brand. It has multiple channels covering all kinds of marketing campaigns. Here is a list of advertising services that you can enjoy from Google.
All these ads cover all the requirements for every business type. However, you must select the right Ads type for your business. Some of the options- such as shopping - might never be applicable for local businesses like your divorce law firm.
If you are a divorce attorney and want to run some ads to generate more leads, perhaps the following Google ads will make more sense.
1. Search Ads
Search ads are the advertisements that you can see on the search engine result pages. These ads are pretty simple and text-based and are designed to look like simple organic listings. The only way you would be able to tell any difference between an organic listing and an ad is by a small “Ad” badge next to them.
For years, Google search ads have been an effective and efficient way to secure ranking on the first page. Although we cannot say ranking, it sure does look like that.
2. Locals Ads
Locals are similar to search ads, with the only difference being the intent of the keywords. Local ads target particular keywords that represent a particular region. A search ad is like an organic listing, and the only call to action button is to click them. But with local ads, you get a plethora of options.
With the local ads, users can click any of the buttons to know more about the business and services it provides.
3. Local Service Ads
These are the newest addition to Google ads and give a new perspective to the audiences. Local search ads are shown on the search result page with images. Local service ads are not shown along with the local ads. It comes with an either-or situation and takes priority over the local ads.
Local ads can be run through simple steps, but to set up local services ads takes weeks. As it is a services ad, it needs to go through verifications and background checks. This ad feature is still in the initial phase, so you can expect to see new improvements.
Writing Text Ads
Just running a Google ad will not ensure your high-quality prospects; to get high-quality prospects, you need to be creating with what you offer. So here are a few elements that your Ad needs to have.
What you offer.
Your unique ability to solve problems.
A Call-to-action button.
We also recommend you take advantage of all the ads extensions. This will allow you to represent yourself via Google ads better.
Google Ads established itself as a mature marketing platform for businesses. Not only it offers several tools but also marketing channels for businesses to succeed online. Divorce attorneys can use Google Ads to their advantage and gain more quality leads.
However, while you are running any Google ads, there is one thing you need to keep your eye on, CPC (Cost Per Click). CPC is important to evaluate the KPIs and predict the success of the ad campaigns.