Michael Lubofsky has more than ten years of experience developing cost-effective, innovative lawyer marketing solutions for hundreds of U.S. attorneys and law firms. Additionally, Mr. Lubofsky is an attorney licensed to practice law in California and Connecticut where he has handled matters including complex environmental claims, commercial, probate and divorce litigation. Mike is a 1988 graduate of the Boston University School of Law, and a 1985 graduate cum laude of the University of Massachusetts at Amherst.
Since publishing among the first Internet lawyer directories in 1997, Michael Lubofsky has developed innovative Internet marketing solutions connecting qualified U.S. lawyers with consumers seeking top legal representation online. In addition to having secured highly desirable Internet properties in the nascent period of the World Wide Web, Mr. Lubofsky, through his company The LAWz Incorporated ("TLI"), has developed more recent products including the only Internet lawyer directory approved by Apple for use with iPhone and iPod Touch devices at www.ESQs.mobi, in addition to the first service connecting qualified lawyers with consumers by text message at www.LAWYERTXT.com.
In part as a combined result of having purchased highly desirable domain names several years ago for targeted Internet lawyer directories and acquired growing expertise with search engine optimization strategies ("SEO"), we are able to provide our clients with prominent Internet exposure and keyword visibility on Google and other preeminent U.S. search engines without having to pay per-click, individual click through charges. For example, Mr. Lubofsky maintains a divorce law practice in the San Francisco Bay Area. His web site www.Bay-Area-Lawyer.com is the Top Yahoo! search result for "bay area divorce lawyer" out of more than 3 million relevant websites. Our Internet lawyer directories enjoy similar visibility: LawyersinNewYork.com has secured top ten Google search result placement for "new york lawyers," LawyersinCalifornia.com is a top 20 result for "california lawyers," and LawyersinTexas.com is a top 20 result for "texas lawyers." Additionally, ESQs.mobi is the #1 Google search result for "mobile lawyer directory." LAWYERTXT.com enjoys similar placement for Google searches to "text a lawyer."
As Principal Owner and President of TLI, Michael Lubofsky works one-on-one with every attorney and law firm client to acquire a sophisticated understanding of their practices as they now stand, and the direction(s) toward which short and long-term growth is oriented. In contrast to long-time, industry-entrenched service providers including Lawyers.com (Martindale), and FindLaw (West), we do not employ sales people. Mr. Lubofsky personally works to understand your law practice and then develops solutions and programs to catalyze your practice towards its future goals in a most cost-effective fashion. When you become a client of TLI, you can be sure that you will always be dealing directly with Michael Lubofsky, an experienced attorney and web professional. Nothing is lost in translation, and you are always dealing with the President of the Company.
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