Guerilla-style marketing

I keep a marketing tip sheet on the corner of my desk at all times: 15 Secrets of Guerrilla Marketing, by Jay Conrad Levinson, author of the Guerrilla Marketing series. One of the 'secrets' is especially on target for lawyers engaging in client development activities.
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About
Julie A. Fleming (of Life at the Bar LLC) offers attorney development coaching and consulting for associates and partners who want to create successful, satisfying and sustainable practices