Dialsmith and Industry Icons Pay Tribute to Thirty Years of Perception Analyzer

From helping U.S. presidents get elected to helping decide what we watch and listen to every day, Dialsmith’s audience response technology has made its mark on market research for the past three decades. Portland, Oregon (PRWEB) November 05, 2014 In 1984, Apple released the Macintosh Computer, the movie “Spinal Tap” hit theaters and Transformers became the hottest toy on the market. Also that year, a DOS-based system using a hardwired dial with a standard rheostat interface was introduced as a way of collecting the in-the-moment opinions and feedback of focus group respondents. Since its
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