Think Business Development Doesn't Matter? Think Again!

I occasionally talk with associates, in the first few years of practice ranging through senior associate levels, who tell me that they don’t need to pay attention to business development. The reasons vary. Some lawyers feel they’re “too new,” some don’t plan to make partner and think business development is therefore irrelevant for them, and some say they’re just not good at business development — so why bother?
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About
Julie A. Fleming (of Life at the Bar LLC) offers attorney development coaching and consulting for associates and partners who want to create successful, satisfying and sustainable practices