PerDM Improve Focus on In-Store Marketing as EU Changes to Data Gathering Loom
EU changes to opt-in requirements for data gathering could hit brands hard according to MarketingWeek. PerDM aim to offer a solution to those that will require an alternative method to marketing. (PRWEB) June 01, 2014 When the new EU data protection rules come into place next year, consumers are likely to be required to ‘opt in’ to marketing messages from brands or third parties, usually by ticking a box, instead of the current action of opting out. But according to new research complied by fast.MAP, consumers may be more reluctant to ‘opt in’ than they would be to select the ‘opt out’ box
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