Applied Marketing Science Product Usage Analysis Helps Defense in Playtex Products vs. Procter & Gam

Applied Marketing Science Product Usage Analysis Helps Defense in Playtex Products vs. Procter & Gamble Applied Marketing Science worked with MIT Professor John Hauser to analyze survey results in a product usage litigation involving tampons. Due in part to this analysis, New York District Court Judge William H. Pauley III ruled in favor of Applied Marketing Science's client in denying the plaintiffs' motion for a preliminary injunction in Playtex Products, Inc. v. The Procter & Gamble Company (No. 02 Cov. 8046 (WHP) SDNY., Feb. 11, 2008). The current disput
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