Newport Board Group, a CEO Advisory Firm, Issues 5 Tips to Emerging Growth Companies on Improving Cu
New customers are expensive for new companies – both time and money need to be measured. San Francisco, CA (PRWEB) February 10, 2014 The customer acquisition cost (CAC) is one of the most important (and misunderstood) challenges that new companies face. Convincing consumers or businesses to change buying habits can take a tremendous amount of time and effort. Entrepreneurs and new business owners are typically passionate about the benefits of their company’s product or service. When creating a business plan, CEOs tend to under estimate how much time and money will be required to win the
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