PwC Notes UK Digital Ad Spend Grows 12.6%, Big4.com reports
Hits £2.6 billion in first half of 2012. (PRWEB) October 15, 2012 Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like 12.6% to a record six-month high of £2.59 billion in the first half of 2012. Big4.com notes that fuelled by smartphone ownership hitting 58% of the UK population in June 2012, mobile advertising continued its meteori
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