Co-Marketing or Joint Venture? When Should I Form That JV?

Greg Akselrud, Chair of the Internet, New Media & Entertainment Practice Group at Stubbs Alderton & Markiles, LLP discusses the difference between co-marketing and a joint venture, and the benefits and risks involved with each. Los Angeles, CA (PRWEB) October 04, 2012 Co-marketing arrangements present a wealth of opportunities to expand your business. They allow business owners to expand distribution and revenue while leveraging another’s strengths, all while providing a better offering to users. But at a certain point, a longer term initiative presents itself – the joint venture.
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