New Book Examines Strategies to Protect Brands Using Trademark and Unfair Competition Law
Pattishall McAuliffe Attorneys Jonathan Jennings and Michael Monahan offer insight, advice based on current, emerging challenges to brands Chicago, IL (PRWEB) June 18, 2012 Brand infringements and other trade identity threats are increasing at an alarming rate in today’s Internet and celebrity-driven society, according to the authors of a new book that offers strategies for protecting and enhancing those brands. Jonathan S. Jennings and J. Michael Monahan, in their new book, “Trademarks and Unfair Competition: Critical Issues in the Law,” focus on the most important issues facing business
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