Selling the Invisible, by Harry Beckwith by Texere Publishing,US
'You can't see them-so how do you sell them? That's the problem with services. . . . This book begins with the core problem of service marketing: service quality. It then suggests how to learn what you must improve, with examples of techniques that work. It then moves to service marketing fundamentals: defining what business you really are in and what people really are buying, positioning your service, understanding prospects and buying behavior, and communicating.'
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About
Julie A. Fleming (of Life at the Bar LLC) offers attorney development coaching and consulting for associates and partners who want to create successful, satisfying and sustainable practices
Julie A. Fleming (of Life at the Bar LLC) offers attorney development coaching and consulting for associates and partners who want to create successful, satisfying and sustainable practices
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