Build Measurable, Desired Outcomes into your PR Initiatives with PR News' PR Measurement Guidebook,

In this PR News guidebook you’ll find the latest best practices, strategies and tactics on PR measurement from some of the top thinkers in the field. Rockville, MD (PRWEB) September 19, 2011 This must-read PR Measurement Guidebook, Vol. 5 will teach you latest best practices, strategies and tactics on PR measurement from top thinkers in the PR industry. You’ll get insight on the Barcelona Principles from one of the measurement experts who actually helped craft them; you’ll learn about a “message analytics” approach to measuring the quality of comments about your brand so you can better mon
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