American Express Survey Reinforces Value of Mystery Shopping

American Express Survey Reinforces Value of Mystery Shopping The results of a survey by American Express released on May 3 quantify the business benefits of mystery shopping and reveal the effect of customer service on the bottom line. The study shows that a large majority of Americans are willing to spend appreciably more with companies that provide excellent customer service, a finding that suggests investments in customer service can have significant financial returns. Mystery shopping companies are enthusiastic about the study because it reinforces their assertion that measuring and man
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