The Importance of Online Reviews: 50+ Key Statistics to Know [2020]

Aaron Minc
Aaron Minc
Cleveland, Ohio
Internet Law
(216) 373-7706
About
Aaron Minc is a nationally recognized leader in the specialized area of Internet defamation and is known as the go-to attorney for the most malicious Internet defamation crises.
Last updated on: August 17, 2020
Whether you are a business owner, professional, medical practitioner, or entrepreneur, online reviews have the ability to make or break your business. The following statistics highlight why.
The Importance of Online Reviews: 50+ Key Statistics to Know [2020]

In today’s digital age, online reviews are undoubtedly the most influential indicator that consumers research and consider when determining whether to engage with a business, product, or service. Just as positive reviews can catapult a business or product to the top, negative and fake online reviews can completely tear it down, sometimes to an irreparable state.

Cultivating and maintaining a positive digital footprint is not just an “added bonus” for a business anymore. It is the new standard for businesses to not only survive in today’s competitive digital landscape, but thrive. For example, the average business Google profile in 2020 has 39 reviews for consumers to read and analyze before proceeding down the funnel.

At Minc Law, we understand the severe effects that even a half star drop to a business’s online rating can have on its success, bottom-line, and longevity. We have worked tirelessly with thousands of businesses to help them navigate today’s highly competitive online review ecosystem and remove negative and fake online reviews.

Online reviews play a critical role in the success and longevity of a business because:

  • An overwhelming percentage of consumers seek out and read online reviews before making both small and large purchasing decisions;
  • Positive online reviews can have a significant impact on a business’s revenue and bottom line;
  • Negative and fake online reviews can deter potential customers and employees from engaging with a business or product; and
  • Online reviews are often interpreted as an accurate reflection of the quality of a customer’s experience.

If you would see the rest of our 45+ facts on this matter, visit the article in its entirety by visiting the blog post on our website at https://www.minclaw.com/importance-online-reviews-statistics/.

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