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This year’s Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.
Posted by Jason Bland on 9.3.12 in Articles.
Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
Posted by Jason Bland on 8.27.12 in Articles.
A website is more than a page, picture and words. Visitors can assess the size of your law firm simply by looking at the design of your website and the way you organize content on it.
Posted by Jason Bland on 8.20.12 in Articles.
Social media, to the chagrin of some and the delight of others, has muscled its way on to the legal marketing scene and is now a force that is difficult to ignore.
Posted by Jason Bland on 8.13.12 in Articles.
QR (Quick Response) codes have been popping up everywhere over the past few years. Some businesses have been in such a rush to be a part of the technological in crowd that QR codes have appeared in some fairly ridiculous places, like highway billboards and airplane banners. Who, exactly, is going to scan those codes?
Posted by Jason Bland on 8.6.12 in Articles.
At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.
Posted by Jason Bland on 7.30.12 in Articles.
At the end of June, Ryan Roslansky, Head of Content Products at LinkedIn, announced a social media separation. Twitter users will no longer be able to display their Tweets automatically on LinkenIn. Since 2009, users have been able to sync their Twitter and LinkedIn accounts so that anything shared on Twitter would simultaneously post to LinkedIn.
Posted by Jason Bland on 7.23.12 in Articles.
If you've ever applied for a credit card, a personal loan, or insurance, there's a file about you. This file is known as your credit report. It is chock full of information on where you live, how you pay your bills, and whether you've been sued or arrested, or have filed for bankruptcy. Credit reporting companies sell the information in your report to creditors, insurers, employers, and other businesses with a legitimate need for it. They use the information to evaluate your applications for credit, insurance, employment, or a lease.
Posted by Bryon Gross on 7.18.12 in Articles.
The question of how important a law firm logo is in the grand scheme of attorney marketing and practice building is still a matter of some debate online. A recent post on lawyerist.com engendered an unnecessarily confrontational discussion among commenters about the wisdom of spending any time or money on a logo at all. Why bother, some argued; no one hires an attorney based on a logo alone.
Posted by Jason Bland on 7.16.12 in Articles.
While business leaders talk of building a community and engaging users, most consumers are just interested in getting some sort of perk or discount for following companies online. Being a part of a community is not their top priority.
Posted by Jason Bland on 7.9.12 in Articles.